Craft gins are currently on the rise and it’s not surprising, as craft gin is not only about the quality of the ingredients and production techniques, but about the people that stand behind the finished products. Gin is an incredibly versatile drink that can be consumed pure, as well as turned into a myriad of different cocktails. Small distillers such as Sibling, Two Birds or Sacred work closely with the local producers and many of them personally know the growers, pickers and farmers that supply the ingredients. This gives the end customer an extra dimension, a feeling that the gin manufacture is not about business and sales, but about something more personal.
According to Waitrose staff, craft and artisan gins have spiked in sales in the last years. The retailer now offers 57 types of gins and the increasing number of craft gin supply is a response to the increasing customer demand. This trend can be seen in all parts of the world, UK, Europe, USA and Australia, as well. Of course, they’re still mainstream gins, but the end consumers are now increasingly interested in buying local. In US alone, craft drinks, including gin, are experiencing around 30% increase in sales just in recent years. Craft production increases across markets on a worldwide scale to accommodate the new preferences of the end consumers and gin appreciators and sales have increased by up to 20% just between 2005 and 2010.
According to experts, today’s gin drinker is someone interested in the quality and nature of what they’re drinking. This is one of the main reasons behind the sudden “explosion” in popularity of craft gins. Local companies can offer something that big distributors simply lack - a human story behind the product. The ingredients and grains, involved in the production of every single bottle of craft gin can easily be traced back to the farmers and manufacturers… and to the people, who share the same values, as the end consumer - quality gin.